In 2015, the European Commission adopted its Action Plan for the Circular Economy, including measures to stimulate Europe's transition towards a circular economy, foster sustainable economic growth and generate new jobs. In 2018, the Commission adopted other initiatives in this context, including the EU Strategy for Plastics in the Circular Economy. As a driver in sustainable development, A.I.S.E. has several initiatives that contribute directly to the objectives of this circular economy strategy. 

To support all the companies operating in the European detergents, cleaning and maintenance products industry sector using, or intending to use bio-based materials in final products and/or packaging material, A.I.S.E. has developed high-level principles for the industry: A.I.S.E. Guiding principles on sustainable sourcing of bio-based materials. Read more about how bio-based materials are used in the detergents industry.  

A.I.S.E. is committed to achieving sustainable development through a circular economy and by reducing the environmental footprint all along the life cycle of detergents and maintenance products and is fully supportive of the Commission’s Strategy for Plastics in a Circular

Economy. This can only be achieved when all the phases of a product lifecycle are considered, seeking continuous improvement in efficient designs and use of packaging materials, as well as education of consumers on sustainable consumption. A.I.S.E. supports the development of a strong market for secondary raw materials that will ensure the availability of high quality for such materials. To be successful, it is key that the whole value chain is engaged in the process.

A.I.S.E. contributes to a circular economy of packaging with the following voluntary initiatives:

• Plastic packaging including targets by 2025, completed by guidance for sustainable design and regular reporting
• Charter for Sustainable Cleaning including optimal product and packaging design criteria
• Compaction of household laundry detergents
• Consumer engagement notably via on pack guidance for recycling
• Partnership with the Ellen MacArthur Foundation's New Plastics Economy Global Commitment
• Contributions to notably the EU Circular Plastic Alliance on design and consumption
• Financial contributions and support by members of our network to the various EPR schemes across the EU Member States, and close dialogue with local authorities through our National Associations

Read more details on each of these initiatives.