The detergents and cleaning products industry is pleased to promote its "A.I.S.E. voluntary initiative on plastic packaging” which aims to increase the uptake of recycled content in plastic packaging over the next few years. As part of this initiative, the industry commits to the following goals by 2025:
- A minimum of 20% volume of recycled plastic material in the packaging of all household products in the A.I.S.E. portfolio
- Ensuring that all plastic packaging for household products can be recyclable, reusable or compostable
This new initiative is a further major step for the industry, following the successful delivery of impactful projects over the last 20 years to drive sustainable production, design and consumption for the whole of the industry sector.