New research released today on consumers’ habits and perceptions

Consumer engagement
A.I.S.E. has released new research which contains interesting findings on consumers’ habits while cleaning at home, as well as their perceptions of cleanliness and hygiene in and outside the home.
The new pan-European consumer habits survey provides a rich source of information on:

Consumers’ perceptions of cleanliness and hygiene in and outside the home
Consumer’s habits while cleaning at home
Sustainability trends at home
Safe use and labelling of products

This survey was carried out at the end of 2017 with over 4600 people in 23 countries across Europe and is being released to the public today.


Download 

Newsroom