Consumer activities

Cleanright consumer information portal

The cleanright.eu portal was relaunched in early 2020. Written by industry experts for consumers, cleanright.eu is the official reference industry portal on good housekeeping and cleaning at home. It offers consumers easily accessible and comprehensive information on detergents and maintenance products, together with practical sound advice on how to use them safely and sustainably.

The address cleanright.eu appears on billions of products packs across Europe. The website will be progresively translated into 21 languages to be accessible to 500 million European consumers.

Safe use/product safety

A.I.S.E. is continually working to make sure safety information to consumers is clear and accessible and effective.

As well as supporting the implementation of the Classification, Labelling and Packaging Regulation in Europe, we have additionally led the development of a set of safe use pictograms and instructions for household cleaning products. We encourage manufacturers to add them to labels to align the industry’s safety information and communicate unified messages throughout Europe.

A.I.S.E. makes these pictograms and tips easily available to both members and non-members of A.I.S.E., in multiple languages. They can be downloaded from this website.

People can also find them see with even more advice and context on cleanright.eu consumer portal.

To view the number of units sold in Europe of products with the safe use icons, click here

Best use/sustainable consumption

A.I.S.E. believes that a science-based approach taking into account the complete product life cycle is essential to progress towards sustainability.

When looking at the life cycle analysis of most cleaning products, it emerges that by far the biggest impact on the environment happens not during manufacturing, but when the products are used, notably because of the energy and water needed to do the laundry or wash dishes.

Learn about all the industry initiatives which encourage and promote sustainable consumption-such as Cleanright ‘Best Use Tips’ and the ‘I prefer 30°’ low temperature washing campaign-here.