A.I.S.E. developed since 1998 a series of visuals to support the "Washright” initiative. These were designed to optimise consumers washing habits towards more environmentally-friendly use of household laundry detergents across Europe.
From July 2014, A.I.S.E. provides industry players with he panel for manual dishwashing: the Manual Dishwashing Detergents Cleanright Panel. Details on the tips can be found on
cleanright, the central industry consumer portal.
Please find below the downloads of the 2014 Manual Dishwashing Detergents Cleanright Panel in Adobe Illustrator and jpg format, translations and the legal and design guidance on application of this panel:
Central template material and guidelines
Translated panels