In the context of its Single Market for Green Products (SMGP) initiative, the European Commission has established the Product Environmental Footprint (PEF) method to measure environmental performance throughout the product’s lifecycle. Together with partners from the industry (including so far the companies Ecover, Henkel, McBride, P&G, Unilever, Vandeputte and the national industry associations Afise (France) and Detic (Belgium)), A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products, will lead one of the PEF pilots for the product liquid laundry detergents in order to develop and test the method for the industry sector.  Download the full A.I.S.E. press release